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To that, Exton responds by saying user traffic is growing 30% per month.

But she declined to disclose how many users that translates into or any other details. "It’s about simplifying how to talk to girls." A sentiment, straight men could probably agree with as well.

It also eliminates the need for women to describe themselves. “They tend to undersell themselves.”Originally, Exton’s product was aimed purely at dating. ”The new version of the app features news feeds for eight cities filled with articles written by locals and listings of area events.

However, after a user survey late last year, she decided to refocus the product around creating a community of lesbians.“Everyone wanted to the see the social aspect," she said. More articles about dating and gay life are available in a blog.

Angelique Naylor, an IT professional belonged in the part of the room that hadn’t heard about Exton’s dating app, but she’s irked by the current offerings on the market.

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