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But this is a peculiar industry, what with output measured in wedding bands.
"You're selling people happy-ever-after, their greatest hopes and dreams," said Trish Mc Dermott, executive director.
'A Very Civilized Way' "It's just a very civilized way to meet another person," said Andrea Mc Ginty, one of the service's two founders.
It is also a potentially great business in a city where many are rootless but few are fancy-free and where lunch is, for many people, the only social occasion.
The service began in Chicago in April 1992 and now claims annual revenues in excess of $1 million.