I will try to see both sides of the fence because when i talk to people about Date A Live, they either think the show is a work of art, or they this its a complete mess.
I am on the side where I think it's a work of art but I will try to not be bias.
Their personalities are also equally adorable (though often limited to archetypes) with characters like Tohka frequently finding ways to get your heart racing.
If Date A Live were to be judged solely by the cuteness of its female cast, it would be a work of art. It shouldn't come as much of a surprise given the designs, but Date A Live's artwork is for the most part high-quality.
It turns out that this girl is actually a Spirit, a powerful being from another world whose arrival devastates the surrounding area.