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The idea that single people would need ways to identify themselves as approachable has an analog precedent, Malov said.In the 1970s, he said, single people wore bracelets to indicate that they were single and open to being approached romantically.
(CNN) -- There are many reasons people fall for each other: Personality, looks, humor -- sax-playing ability.
But a new class of GPS-enabled smartphone apps is trying to bring dating back to the pure, data-driven basics. In this new era of app-driven love, location is most important.
"I think it can be fun and it can be useful for a few months, and women will use it initially, but the more men there are the more high percentage of creepy guys there will be, and the more percentage of women will be deleting these apps," he said.
For point of reference, Skout, which launched in the summer of 2009, is about 60 percent male and 40 percent female, according to Wiklund.
"It just so happened she was the closest one and she's cute," he said, noting that the app told him she was less than 1,000 feet away.